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“... The first of these books, Faith in Fakes, is a collection of essays – many of them newspaper pieces – by a ‘distinguished professor at the University of Bologna, with an international reputation as philosopher, historian and literary critic’. His subjects are novelties, many of which are now nearly forgotten. I cannot recommend anyone to reread McLuhan in order to appreciate Eco’s reservations about his theories, eminently judicious though these reservations are when compared with the enthusiasm of George Steiner or Raymond Williams ...”